From the Farm to the Field
CRAWER was born from agricultural roots and built on hands-on experience, not in a boardroom, but on a dairy farm. What began as a small side venture has grown into an international LED lighting brand, trusted by dealers, wholesalers, and agricultural professionals across Europe and beyond. Our story is shaped by practical knowledge of the field, a relentless drive to improve, and a clear belief that agricultural lighting should be developed by people who understand how it is actually used. From our first webshop to founding CRAWER as our own brand, every step has been guided by the same mentality that started it all.
"Just do it. That's how this all started, and it's still how we work today."
Built From Farming, Not Just for Farming
CRAWER’s story begins on a dairy farm, not in a factory. Our founders ran a dairy farming business and, alongside it, started a small side venture selling lighting products within their region. What began as a modest local operation quickly grew into something bigger. In 2015, the first e-commerce webshop was launched, marking the start of a rapid expansion. Over the following years, this grew into a group of five separate e-commerce webshops, supported by a team that has since grown to 55 colleagues. As the business scaled, a clear gap became apparent. The lighting brands available on the market could not deliver the quality, durability, or agricultural-specific knowledge that customers were asking for. Existing suppliers lacked real understanding of how products were actually used in the field. That gap led to the founding of CRAWER in 2018. Rather than relying on third-party suppliers, CRAWER was developed as an in-house brand, built on our own product development and shaped by genuine agricultural input from people who understand the industry from the inside.
Retrofit Without Compromise
CRAWER was founded on a simple observation: there was clear demand for retrofit lighting solutions that preserved the original look and feel of agricultural vehicles, without forcing customers to choose between design and performance. At the same time, the price-to-quality ratio on the market simply was not good enough. We set out to close that gap, developing products that combine seamless retrofit design with the durability and performance professionals require, at a price point that makes sense for dealers and end users alike.
Behind CRAWER is a team driven by craftsmanship, reliability and a shared passion for professional lighting and the agricultural industry.
Rob Haarhuis
Ronald Lukens
Herman Bredek
Christine Hoekman
An International Brand, Built on Agricultural Roots
Today, CRAWER products are sold in 38 countries across Europe and beyond. What started as a regional lighting business has become an internationally recognised brand, trusted by dealers, wholesalers, and OEM partners who rely on our products to perform in demanding agricultural conditions. Despite this growth, our roots remain unchanged. Every product we develop is still shaped by the same practical, hands-on mentality that started it all.
Behind CRAWER is a team driven by craftsmanship, reliability and a shared passion for professional lighting and the agricultural industry.
Dominique Haarhuis
Ingvild Nissink
Jesper Spreeuwers
Iris Buiter
Henderikus Doornbos
Bennie Santing
Krystian Gajewski
Mark Pollema
Wendy van der Veen
Become Part of CRAWER's Journey
CRAWER’s story continues to grow, and we are always looking for strong, reliable partners to be part of it. As we expand our international network, we are looking for dealers who share our drive for quality, performance, and genuine agricultural expertise. Becoming a CRAWER dealer means joining a brand built on hands-on experience and a clear commitment to doing things right. Interested in exploring what a partnership with CRAWER could look like for your business? Get in touch with our team to discuss the possibilities.
